Market

Brand research

• Central location test
• Brand Tracking 2014
• Research on milk and dairy products

Market research

Consumer research

• PGM – Research on best brand
• Mystery shopping

Brand research

Brand research enables us to describe the reactions of consumers and their perception of the product/services offered by a particular brand. If such research conducted for your brand, you get information
about expectations of your customers and why they choose your brand over other competitors; how to strengthen the competitive position in the category you compete; what specific new services/products
can you offer; identification of the "sources of trust" (source of recommendation for the use of your product) employed by a customer when choosing your brand and the ways he interacts with these sources; key messages that resonate the most with your most profitable customers etc.

RESEARCH