PGM (Product Group Manager) is a brand research (which brands consumers know, use, where do they buy them and so on). This is the largest study on the territory of ex Yugoslavia and is being conducted at the same time in six states (Bosnia and Herzegovina, Croatia, Macedonia, Montenegro, Serbia and Slovenia).

The research helps merchants and producers to better understand the needs and habits of the consumers, thus enabling them tailor their supply according to the needs of the consumers.