Media

Audience research

• In progress: Research on public opinion on radio and TV programs

Media content analysis

Audience research

The use of different qualitative and quantitative methods for investigation of public preferences related to media, answers the questions what segment of consumers prefers the most which programs and type of media (radio/television/newspaper/internet) and why. This type of data can be utilized by the media and advertisers, in order to communicate the message in a most effective manner. Having information on media consumption trends can help companies develop marketing and business strategies and achieve long-term business growth.

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